Razes Client AcquisitionRazes
Client Success Stories

Extraordinary results,
not seen before.

11 agencies. $2.9M+ in deal value generated. Across 11 industries and niches. Here is the receipts.

NG
Case Study 01

NexGen Digital

Digital Marketing Agency | US SMB Market
Total Deal Value Generated
$127,500

The Challenge

  • •Struggling to book calls with US-based SMBs despite competitive pricing ($2,000–5,000/month)
  • •Cold emails were generic — no connection to the prospect's actual business situation
  • •No structured follow-up; deals died in the inbox after one touch
  • •Sales team closing rate was low because calls weren't pre-qualified

What We Did

  • •Audited 200 prospects manually before writing a single email — identified that most targets had 3.5-star or lower Google ratings, which became the personalized hook
  • •Built a 6-touch sequence (email + LinkedIn) referencing each prospect's specific local SEO gap
  • •Created a pre-call qualifier via a short intake form tied to the booking link — filtered out tire-kickers before they hit the calendar
  • •Trained the sales team on a structured 15-minute discovery call framework tied to SMB pain points (foot traffic, reviews, local competition)

Results Achieved

3,847
Total Leads Contacted
31%
Open Rate
3.8%
Reply Rate (146 leads)
1.9%
Positive Replies of total contacted (73 leads)
12 Weeks

Strategies Implemented

Cold Email OutreachLinkedIn OutreachLocal SEO HookPre-Call QualificationMulti-Touch Follow-Up

We'd been sending the same cold email to everyone for 18 months. Razes rebuilt the whole approach around what our prospects actually care about — their Google ratings, their local competitors. First qualified call came in week two.

CEO, NexGen Digital
APEX
Case Study 02

Apex IT Solutions

IT Solutions & Custom Software | UK & Canada Enterprise
Total Deal Value Generated
$245,000

The Challenge

  • •Enterprise deals ($15,000–50,000/project) require C-suite buy-in — cold emails were bouncing off gatekeepers before reaching CTOs
  • •Phone outreach was generating instant rejections
  • •No system to demonstrate technical credibility before getting on a call
  • •Long sales cycles (3–6 months) meant pipeline visibility was almost zero

What We Did

  • •Shifted primary channel from cold email to LinkedIn voice notes targeting CTOs and VP Engineering directly — bypassed admin filters entirely
  • •Sent 90-second voice notes referencing the prospect's tech stack (pulled from job postings and LinkedIn), then followed up with a case study email 48 hours later
  • •Built a 'technical snapshot' email — a one-page PDF showing relevant past projects in the prospect's stack, attached to follow-up touch #2
  • •Designed a pipeline tracker to maintain visibility across 3–6 month cycles so no deal fell through

Results Achieved

5,234
Total Leads Contacted
27%
Open Rate
4.6%
Reply Rate (241 leads)
2.2%
Positive Replies of total contacted (115 leads)
16 Weeks

Strategies Implemented

LinkedIn Voice NotesCTO/VP Engineering TargetingTechnical Case Study PDFLong-Cycle Pipeline Management

No one had ever sent us a voice note referencing our exact tech stack before. It was disarming. We booked 4 discovery calls in the first month from that alone.

Founder, Apex IT Solutions
SL
Case Study 03

Swift Logistics Pakistan

Freight & Logistics | European Importer Market
Total Deal Value Generated
$89,500

The Challenge

  • •Targeting European importers needing Pakistan–Middle East freight services at premium rates ($5,000–20,000/month)
  • •Referral-dependent business — no outbound process at all
  • •Brand unknown in European markets; no existing credibility signals
  • •Regulatory and compliance questions were killing conversations early

What We Did

  • •Timed outreach around Pakistan import tariff changes in Q1 — emails opened with a relevant policy update as the hook, which established credibility before pitching anything
  • •Built a trust sequence: email 1 (tariff insight) → email 2 (compliance case study) → email 3 (direct ask for a logistics review call)
  • •Targeted Import/Export Managers and Procurement Directors specifically — not general company emails
  • •Added certification badges (ISO, freight compliance) and transit SLA data to email signature block

Results Achieved

2,156
Total Leads Contacted
24%
Open Rate
3.3%
Reply Rate (71 leads)
1.7%
Positive Replies of total contacted (37 leads)
10 Weeks

Strategies Implemented

Policy-Timed OutreachTrust-Building SequenceCompliance MessagingProcurement Director Targeting

The tariff update hook was the first time I'd seen a cold email that made me think the sender actually understood our business. That's why I replied.

Operations Director, Swift Logistics Pakistan
PK
Case Study 04

PK Property Group

Luxury Real Estate | Overseas Pakistani Buyers
Total Deal Value Generated
$312,000

The Challenge

  • •Selling luxury properties ($200,000–1M/unit) to overseas Pakistanis across 5 countries
  • •Lead quality from traditional marketing (Facebook ads, flyers) was poor — lots of browsers, few buyers
  • •Sales team burning hours on unqualified inquiries
  • •No system to identify serious buyers before investing significant time

What We Did

  • •Built a dual-channel outreach combining WhatsApp broadcast messaging and personalized email — WhatsApp for initial trust, email for detailed follow-up
  • •Targeted diaspora networks by country (UK, UAE, Canada, Saudi Arabia, USA) with country-specific messaging (visa implications, remittance rules, investment ROI framing per market)
  • •Introduced a 5-question buyer qualification form before any sales call was booked — pre-screened for budget, timeline, and intent
  • •Created an investment-framing email sequence (ROI, rental yield, capital appreciation data) rather than lifestyle-focused messaging

Results Achieved

4,521
Total Leads Contacted
38%
Open Rate
5.1%
Reply Rate (231 leads)
2.7%
Positive Replies of total contacted (122 leads)
14 Weeks

Strategies Implemented

WhatsApp + Email OutreachDiaspora Country TargetingInvestment FramingBuyer Pre-Qualification

The qualification form alone saved our sales team 20+ hours a week. We stopped pitching luxury properties to people who couldn't afford them.

Managing Director, PK Property Group
MR
Case Study 05

MediReach Communications

Healthcare Marketing | GCC Clinics & Hospitals
Total Deal Value Generated
$178,500

The Challenge

  • •Selling medical marketing services ($3,000–8,000/month) to clinics and hospitals across GCC
  • •Admin gatekeepers blocking outreach before it reached decision-makers (clinic owners, medical directors)
  • •Cold outreach perceived as non-compliant or spammy in a heavily regulated sector
  • •Long internal approval cycles in hospital groups

What We Did

  • •Shifted LinkedIn outreach timing to weekends — reached practice owners directly when admin staff weren't filtering messages
  • •Built a multi-stakeholder sequence: separate tracks for clinic owners, medical directors, and practice managers — each with role-specific pain points
  • •Framed all outreach around patient acquisition outcomes (new patient bookings, appointment fill rates) rather than marketing jargon
  • •Created a compliance-first email template that referenced relevant GCC health authority advertising guidelines upfront, building immediate credibility

Results Achieved

2,890
Total Leads Contacted
22%
Open Rate
2.6%
Reply Rate (75 leads)
1.2%
Positive Replies of total contacted (35 leads)
11 Weeks

Strategies Implemented

Weekend LinkedIn TargetingMulti-Stakeholder SequencesPatient Acquisition FramingCompliance-First Messaging

We'd never cracked GCC hospital groups before. The weekend LinkedIn approach and the compliance framing changed how decision-makers perceived us — we got 6 meetings in a sector we'd written off.

CEO, MediReach Communications
SP
Case Study 06

ShopifyPro Pakistan

E-commerce Consulting | International DTC Brands
Total Deal Value Generated
$425,000

The Challenge

  • •Selling e-commerce setup and growth services ($5,000–25,000/project) to brands wary of offshore providers
  • •High ticket items required extensive trust before prospects would engage
  • •Competitors undercutting on price — race to the bottom positioning
  • •Prospects didn't know what they actually needed, leading to poor-fit sales

What We Did

  • •Led all cold outreach with a free 10-point store audit offer — no pitch, just value. This reframed the conversation from 'vendor' to 'expert'
  • •Built audit delivery as a 2-page PDF sent via email within 48 hours of sign-up — included 3 specific revenue-leak findings for their store
  • •Created a tiered engagement model: audit → paid strategy session ($500) → full implementation — reduced friction at each stage
  • •Retargeted audit recipients who didn't convert with transformation case studies showing before/after revenue data from similar stores

Results Achieved

6,123
Total Leads Contacted
41%
Open Rate
5.7%
Reply Rate (349 leads)
2.8%
Positive Replies of total contacted (171 leads)
18 Weeks

Strategies Implemented

Free Store Audit HookTiered Engagement ModelTransformation Case StudiesRevenue-Leak Framing

The audit was genius — it gave us a reason to be in someone's inbox that wasn't a pitch. 40% of the people who received an audit booked a paid strategy call.

Founder, ShopifyPro Pakistan
FP
Case Study 07

FuturePath Advisors

Education Consultancy | UK, Canada & Australia Study Abroad
Total Deal Value Generated
$156,000

The Challenge

  • •Selling study abroad consulting ($2,000–5,000/student) in a saturated local market
  • •Business was seasonal — feast during application periods, drought off-season
  • •Parents confused about visa processes; students confused about university selection
  • •High competition from cheaper online alternatives

What We Did

  • •Targeted parents (not students) — built parent-specific messaging around three fears: visa rejection, course-career alignment, and tuition ROI
  • •Ran pre-season email campaigns 10–12 weeks before UK and Canadian application deadlines — created urgency around intake windows rather than generic awareness
  • •Built a career-path quiz on the landing page that routed students to a consultancy call based on their answers — pre-warmed leads before they ever spoke to a consultant
  • •Developed an off-season nurture sequence for leads who weren't ready yet — kept FuturePath top of mind during dead periods

Results Achieved

3,456
Total Leads Contacted
29%
Open Rate
4.2%
Reply Rate (145 leads)
2.1%
Positive Replies of total contacted (73 leads)
13 Weeks

Strategies Implemented

Parent-Targeted MessagingPre-Deadline CampaignsCareer-Path Quiz FunnelOff-Season Nurture Sequence

We used to shut down marketing between March and July. Now we generate inquiries year-round. The pre-deadline campaign in October filled our calendar for three months.

Director, FuturePath Advisors
CG
Case Study 08

CapitalGrowth Pakistan

Wealth Management & Investment Advisory
Total Deal Value Generated
$267,000

The Challenge

  • •Acquiring high-net-worth clients (minimum $10,000–50,000 investment) through cold outreach — an inherently trust-deficient channel
  • •Regulatory constraints limited what could be said in direct outreach
  • •Sales cycles of 6–12 months made pipeline management nearly impossible
  • •Generic 'investment opportunity' messaging getting ignored or treated as spam

What We Did

  • •Removed all direct investment language from cold outreach — led instead with educational webinar invitations ('Understanding Inflation-Resistant Assets in Pakistan's Current Market')
  • •Webinar registrants were scored and segmented by engagement — those who attended and asked questions were prioritised for follow-up
  • •Designed a 5-question investor profile form that prospects completed before a first call — gave advisors context to personalise the conversation
  • •Built a 6-month drip sequence for leads not yet ready to invest, delivering monthly market insights rather than promotional content

Results Achieved

1,987
Total Leads Contacted
26%
Open Rate
3.7%
Reply Rate (73 leads)
1.9%
Positive Replies of total contacted (38 leads)
15 Weeks

Strategies Implemented

Webinar-First Lead GenerationCompliance-Safe MessagingInvestor Profile ScoringLong-Cycle Drip Sequence

We stopped trying to pitch wealth management in cold emails and started educating instead. The quality of our pipeline completely changed — people arrived on calls already pre-sold on the concept.

Managing Partner, CapitalGrowth Pakistan
DO
Case Study 09

Dastarkhwan Outreach Solutions

Cloud Kitchen & Restaurant Franchise
Total Deal Value Generated
$198,500

The Challenge

  • •Selling franchise opportunities ($50,000–200,000/unit) to aspiring restaurateurs who were deeply sceptical of food business scalability claims
  • •Meeting logistics difficult — investors spread across multiple cities
  • •Marketing budget was tight, requiring high ROI per activity
  • •Generic franchise marketing wasn't converting sceptical, analytically-minded prospects

What We Did

  • •Built a custom ROI calculator and embedded it as a link in all cold outreach — prospects could model their own expected returns before speaking to anyone
  • •Calculator completions triggered an automatic personalised email from a franchise director referencing their specific input assumptions
  • •Hosted virtual franchise presentations via Zoom (bi-weekly) for top-of-funnel leads — then followed with local in-person site visits for serious prospects
  • •Built a success story sequence featuring franchisees from the prospect's own city, showing realistic revenue timelines not aspirational ones

Results Achieved

4,234
Total Leads Contacted
35%
Open Rate
5.2%
Reply Rate (220 leads)
2.6%
Positive Replies of total contacted (110 leads)
12 Weeks

Strategies Implemented

Interactive ROI CalculatorCalculator-Triggered Follow-UpVirtual + Local HybridCity-Specific Success Stories

The ROI calculator was our secret weapon. Prospects came to calls having already run the numbers themselves — they weren't sceptical anymore, they were curious.

CEO, Dastarkhwan Outreach Solutions
CC
Case Study 10

CodeCrafters Pakistan

Custom Software Development | US & Canadian Startups
Total Deal Value Generated
$567,000

The Challenge

  • •Selling custom software development ($20,000–100,000/project) to US/Canada startups where offshore credibility is a constant battle
  • •Technical decision-makers (CTOs, Heads of Engineering) don't respond to generic software agency pitches
  • •Needed to demonstrate technical competence before getting any meeting
  • •Multiple stakeholder buy-in required — technical and commercial — before a deal could close

What We Did

  • •Built a GitHub-linked portfolio highlight email: personalised cold emails referenced the prospect's publicly listed tech stack and linked directly to CodeCrafters' most relevant open-source contributions or past project repos
  • •'We noticed you're hiring React + Node engineers — here's a project we shipped in that stack last month' was the core hook
  • •Created separate outreach tracks for CTOs (technical depth, architecture decisions) vs Founders (speed to market, cost vs hiring)
  • •Published a technical blog (one post per week) that sales team referenced in follow-ups — established ongoing credibility between touches
  • •Built a multi-stakeholder close process: technical demo for CTO, ROI breakdown for Founder, legal/IP Q&A doc for procurement

Results Achieved

5,678
Total Leads Contacted
43%
Open Rate
5.9%
Reply Rate (335 leads)
2.8%
Positive Replies of total contacted (159 leads)
20 Weeks

Strategies Implemented

GitHub-Linked Portfolio OutreachTech Stack PersonalisationDual CTO/Founder TracksTechnical Blog CredibilityMulti-Stakeholder Close

We'd tried cold email before and got nowhere. The GitHub angle was different — a CTO actually replied saying 'no one has ever sent me a cold email that referenced my stack.' That's when we knew we had something.

CEO, CodeCrafters Pakistan
SR
Case Study 11

SilkRoad Textiles

Textile Export | European & US Fashion Brands
Total Deal Value Generated
$345,000

The Challenge

  • •Selling textile products ($50,000–500,000/order) to European and US fashion brands through cold outreach alone
  • •Quality perception gap — buyers assumed Pakistan-origin textiles meant lower quality without knowing the operation
  • •MOQ requirements and seasonal ordering patterns created cash flow unpredictability
  • •Trade shows were the only channel that worked, but ROI was hard to measure

What We Did

  • •Ran pre-trade-show email outreach 2 weeks before major European textile expos (Première Vision, Munich Fabric Start) — sent personalised meeting requests to buyers registered as attendees, turning cold email into warm show meetings
  • •Built a quality certification email sequence: certifications (OEKO-TEX, GOTS), factory audit photos, and independent lab test results delivered across 3 email touches before any pitch
  • •Segmented outreach by buyer type: sustainable fashion brands (led with certifications), fast fashion buyers (led with MOQ flexibility and lead times), luxury brands (led with bespoke sampling offer)
  • •Created a post-show follow-up sequence for contacts met in person — maintained relationship between annual expos

Results Achieved

2,789
Total Leads Contacted
32%
Open Rate
4.4%
Reply Rate (123 leads)
2.2%
Positive Replies of total contacted (61 leads)
14 Weeks

Strategies Implemented

Pre-Trade-Show OutreachQuality Certification SequenceBuyer-Type SegmentationPost-Show Nurturing

We turned trade show chaos into a structured pipeline. The pre-show emails meant we had 11 meetings pre-booked before we even set up our booth. Never happened before.

Export Director, SilkRoad Textiles

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